🎙️ The Commerce DevCast – Episode 5
Topic: Adobe App Builder
Guest: Alex Lyzun – Commerce Technical Team Lead at Comwrap Reply

In this episode, we explore Adobe App Builder – Adobe’s serverless microservice platform for extending Adobe Commerce with modern, scalable solutions.

Together with our guest Alex Lyzun, we discuss:

• • What is Adobe App Builder and how it works
  • Benefits like API-driven development & upgradability
  • Microservices, SaaS shift, and real-world use cases
  • B2B scenarios, testing, CI/CD, and performance
  • When App Builder is (and isn’t) the right choice

  ⸻

  🔑 Keywords:
  Adobe App Builder, Adobe Commerce, API integration, SaaS, software architecture, B2B commerce, UpBuilder, microservices, CI/CD, event handling, performance monitoring, community feedback

  📌 Key Takeaways:
  • API-based architecture with fewer core hacks
  • More control, but also more responsibility for dev teams
  • Good fit for specific use cases and integrations
  • Strong focus on performance, monitoring, and composability
  • Community support is critical to App Builder’s success

  ⸻

  🕒 Chapters:
  00:00 – Introduction to Adobe App Builder
  01:19 – Understanding the Architecture of Adobe App Builder
  05:26 – Differences Between Traditional Development and App Builder
  08:13 – Upgradability and Maintenance Challenges
  12:11 – The Shift in Responsibility for Upgradability
  16:23 – Testing and CI/CD in App Builder
  21:27 – B2B Use Cases and Customization Challenges
  27:20 – Unique Selling Proposition of Adobe App Builder
  33:55 – Consultation Over Development: The Key to Success
  35:50 – Choosing the Right Builder: Merchant Considerations
  38:15 – Evaluating Existing Systems: When to Transition
  40:03 – The Role of APIs in Modern Commerce
  43:54 – Understanding Adobe’s Ecosystem and Services
  46:39 – Practical Applications of UpBuilder
  49:14 – Architectural Insights: Composable Systems and Integration
  53:39 – Managing State and Performance in UpBuilder
  56:27 – Data Deployment Challenges in UpBuilder
  01:01:12 – The Role of Community in Adobe Commerce
  01:04:08 – Nuances of API Mesh Implementation
  01:08:55 – Performance Monitoring and Optimization
  01:12:55 – Challenges with API Compatibility
  01:15:02 – The Future of Adobe Commerce and Community Feedback
  01:25:18 – Summ-up

  ⸻

  👥 Meet the Hosts:
  • Vladyslav Podorozhnyi – https://www.linkedin.com/in/vladyslav-podorozhnyi
  • Oleksandr Kravchuk – https://www.linkedin.com/in/oleksandr-kravchuk
  • Vitalii Boiko – https://www.linkedin.com/in/vitalii-boiko-3ba269232

  🎙️ Guest:
  • Alex Lyzun – https://www.linkedin.com/in/nuzil

  Spotify: https://open.spotify.com/show/7ipQlNtjcGxQSXkqUKF5hg

  🌐 Visit our website: https://thecommercedevcast.github.io

  🔔 Subscribe for more episodes on Adobe Commerce, Magento, and eCommerce architecture!

  #AdobeCommerce #AppBuilder #eCommerce #Magento2 #ComposableCommerce #Microservices #AdobeSaaS #TheCommerceDevCast

🎙️ Frontend in E-Commerce: Headless vs Monolith – What Should Merchants Choose?

This episode focuses on one of the most important aspects of modern digital commerce: **frontend development**. We explore how frontend choices directly affect performance, scalability, and user experience. Should your e-commerce project go headless or stick with a monolithic approach? Our panel breaks down both strategies, compares real-world use cases, and gives practical advice for merchants.

🎯 Key Takeaways:

• - Frontend is critical for performance and conversion.
  - Merchants need technical guidance when choosing frontend architecture.
  - Monolith is great for simpler, cost-effective projects.
  - Headless offers flexibility and scalability for complex needs.
  - Performance optimization should be a top priority.
  - Accessibility and UX standards are increasingly important.
  - Hyvä themes provide a high-performing Magento alternative.
  - The right stack depends on traffic, budget, and team expertise.

  💬 Sound Bites:
  "A good frontend is about user interaction."
  "Hyvä was a game changer for performance."
  "Headless architecture offers more flexibility."

  📚 Chapters:
  00:00 Intro
  02:42 Why Frontend Matters
  04:30 B2B vs B2C UX
  07:05 Tech Choices in Frontend
  09:33 Aligning Frontend with Business Goals
  09:40 Types of Architectures
  11:54 Monolith vs Headless
  14:48 Current Tech Trends
  16:49 Where Frontend is Headed
  20:58 Tech Stack Navigation
  22:43 Choosing the Right Stack for Magento
  24:04 Working with ViewStorefront & Alokai
  28:09 Matching Frontend to Business Size
  30:11 Comparing Monolith and Headless
  38:02 Understanding Merchant Expectations
  48:08 Scalability Insights
  50:28 Architecture Evaluation
  53:16 Pros & Cons of Hybrid Setups
  55:32 Budget vs Dev Priorities
  57:24 Wrap-up

  🎤 Hosts:
  - Oleksandr Kravchuk → https://www.linkedin.com/in/oleksandr-kravchuk/
  - Vitalii Boiko → https://www.linkedin.com/in/vitalii-boiko-3ba269232/
  - Vladyslav Podorozhnyi → https://www.linkedin.com/in/vladyslav-podorozhnyi/

  🎙️ Guest:
  - Serhii Chernenko (Front-End Lead Engineer at Vaimo)
  LinkedIn → https://www.linkedin.com/in/serhiichernenko/
  YouTube → https://www.youtube.com/@serhii.chernenko

  🌐 More episodes & resources → https://thecommercedevcast.github.io/

  🔔 Subscribe and stay tuned for more e-commerce tech insights!

  #ecommerce #frontend #backend #scalability #monolith #headless #performanceoptimization #technologystack #userexperience #digitalcommerce

Together with our guest, Rico Neitzel (Co-founder and Lead Architect at run_as_root), we discuss the topic of Composable eCommerce.

Get ready to hear answers to questions like:

• • What is Composable Architecture?
  • What problems does it solve?
  • Who needs it?
  • What are the drawbacks and additional costs associated with this approach?
  • What are real-life examples of implementation?

  BONUS:
  A helpful checklist to determine whether Composable Commerce is a good fit for your business:
  https://www.run-as-root.sh/ccq

  Hosted by:
  • Vladyslav Podorozhnyi: https://www.linkedin.com/in/vladyslav-podorozhnyi/
  • Oleksandr Kravchuk: https://www.linkedin.com/in/oleksandr-kravchuk/
  • Vitalii Boiko: https://www.linkedin.com/in/vitalii-boiko-3ba269232/
  • Guest – Rico Neitzel: https://www.linkedin.com/in/rico-neitzel/

  0:00 Welcome!
  1:40 Introduction to Composable Commerce
  11:06 Understanding Composable Commerce
  17:14 Defining Composable Commerce for Merchants
  23:05 The Purpose and Problems Solved by Composable Commerce
  26:35 The Project Profile that fits Composable Architecture
  30:47 Examples of Composable Commerce Platforms
  43:40 Out-of-the-box Composable Commerce solutions
  48:38 Challenges of Composable Commerce
  55:35 Final Thoughts