🎙️ Frontend in E-Commerce: Headless vs Monolith – What Should Merchants Choose?

This episode focuses on one of the most important aspects of modern digital commerce: **frontend development**. We explore how frontend choices directly affect performance, scalability, and user experience. Should your e-commerce project go headless or stick with a monolithic approach? Our panel breaks down both strategies, compares real-world use cases, and gives practical advice for merchants.

🎯 Key Takeaways:

• - Frontend is critical for performance and conversion.
  - Merchants need technical guidance when choosing frontend architecture.
  - Monolith is great for simpler, cost-effective projects.
  - Headless offers flexibility and scalability for complex needs.
  - Performance optimization should be a top priority.
  - Accessibility and UX standards are increasingly important.
  - Hyvä themes provide a high-performing Magento alternative.
  - The right stack depends on traffic, budget, and team expertise.

  💬 Sound Bites:
  "A good frontend is about user interaction."
  "Hyvä was a game changer for performance."
  "Headless architecture offers more flexibility."

  📚 Chapters:
  00:00 Intro
  02:42 Why Frontend Matters
  04:30 B2B vs B2C UX
  07:05 Tech Choices in Frontend
  09:33 Aligning Frontend with Business Goals
  09:40 Types of Architectures
  11:54 Monolith vs Headless
  14:48 Current Tech Trends
  16:49 Where Frontend is Headed
  20:58 Tech Stack Navigation
  22:43 Choosing the Right Stack for Magento
  24:04 Working with ViewStorefront & Alokai
  28:09 Matching Frontend to Business Size
  30:11 Comparing Monolith and Headless
  38:02 Understanding Merchant Expectations
  48:08 Scalability Insights
  50:28 Architecture Evaluation
  53:16 Pros & Cons of Hybrid Setups
  55:32 Budget vs Dev Priorities
  57:24 Wrap-up

  🎤 Hosts:
  - Oleksandr Kravchuk → https://www.linkedin.com/in/oleksandr-kravchuk/
  - Vitalii Boiko → https://www.linkedin.com/in/vitalii-boiko-3ba269232/
  - Vladyslav Podorozhnyi → https://www.linkedin.com/in/vladyslav-podorozhnyi/

  🎙️ Guest:
  - Serhii Chernenko (Front-End Lead Engineer at Vaimo)
  LinkedIn → https://www.linkedin.com/in/serhiichernenko/
  YouTube → https://www.youtube.com/@serhii.chernenko

  🌐 More episodes & resources → https://thecommercedevcast.github.io/

  🔔 Subscribe and stay tuned for more e-commerce tech insights!

  #ecommerce #frontend #backend #scalability #monolith #headless #performanceoptimization #technologystack #userexperience #digitalcommerce