🎙️ The Commerce DevCast – Episode 8
Topic: Christmas episode

• - Wrapping Up 2025

  In this Christmas Special episode, we take a step back and reflect on 2025 in e-commerce — a year full of platform shifts, AI hype, real innovations, and uncomfortable questions.

  We talk about Shopware’s Fair Usage Policy, Adobe Commerce moving toward SaaS, Google’s A2A protocol, and the fast rise of Agentic Commerce. From OpenAI’s Instant Checkout to McKinsey’s long-term predictions, this episode focuses on what actually matters for merchants, developers, and decision-makers heading into 2026.

  A calm but honest discussion about where e-commerce is going — and how prepared we really are.

  Together, we discuss:

  • The state of e-commerce after 2025
  • Shopware’s Fair Usage Policy and GMV thresholds
  • How (and if) fair usage can be controlled
  • Google’s A2A protocol and AI-to-AI communication
  • Adobe Commerce’s transition toward SaaS
  • What Agentic Commerce really means in practice
  • OpenAI’s Instant Checkout and checkout automation
  • Why AI accuracy and data quality are critical
  • McKinsey’s predictions for agentic e-commerce
  • Hyvä’s role in revitalizing the Magento ecosystem
  • Adobe’s acquisition of SEMrush
  • What to expect from e-commerce in 2026

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  🔑 Keywords:
  e-commerce, Shopware, Adobe Commerce, SaaS, AI, Agentic Commerce, Google A2A, OpenAI, Magento, Hyvä, SEMrush, McKinsey, e-commerce trends 2025, future of e-commerce, AI in retail

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  📌 Key Takeaways:
  • 2025 marked a major shift toward AI-driven commerce
  • Fair usage policies introduce new risks for merchants
  • Agentic commerce will change how buying decisions are made
  • Adobe’s SaaS direction requires new skills and thinking
  • AI tools are powerful but fragile without good data
  • Open source is evolving — not disappearing
  • Merchants must adapt faster than platforms
  • 2026 will be about consolidation, not experimentation

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  🕒 Chapters:
  00:00 Introduction to E-commerce Trends of 2025
  01:18 Shopware's Fair Usage Policy
  08:03 Google's A2A Protocol and AI Agents
  22:22 Adobe Commerce's Transition to SaaS
  27:42 Future Implications for E-commerce Development
  28:32 The Evolution of SaaS in E-commerce
  30:37 The Rise of Agentic Commerce Alliances
  33:21 OpenAI's Instant Checkout and E-commerce Innovations
  41:17 Predictions for the Future of E-commerce
  44:27 The Impact of Hyvä on Magento's Ecosystem
  53:50 Adobe's Acquisition of SEMrush and Its Implications

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  👥 Meet the Hosts:
  • Vladyslav Podorozhnyi – https://www.linkedin.com/in/vladyslav-podorozhnyi
  • Oleksandr Kravchuk – https://www.linkedin.com/in/oleksandr-kravchuk
  • Vitalii Boiko – https://www.linkedin.com/in/vitalii-boiko-3ba269232

  🌐 Visit our website:
  https://thecommercedevcast.github.io

  🔔 Subscribe for more episodes on Adobe Commerce, Magento, AI, and eCommerce architecture!

  #eCommerce #Magento2 #AdobeCommerce #AI #SaaS #AgenticCommerce #shopfiy #shopware #TheCommerceDevCast 🎄